Dressing It Up
Presentation of Your PDF File

Why should you consider presentation of your pdf?

You can offer a simple link to download if you want; but you should also present your ebook; make it valuable in the eyes of the potential buyer.

One way to do this is to offer detailed download instructions and a link to Adobe Reader in case they don’t have it preinstalled.

This builds on your credibility, making it easy for them to download and will cut down on emails to you for support.

Yes, you do have to offer support of some kind when you offer ebooks or other downloads, just as you do for hardgoods!

You can use the text offered here if you like but I recommend you edit the text just a little to bring your personality into the page:

You will need Adobe Reader (the latest version is recommended) installed on your computer in order to open and read this ebook. You can get Adobe Reader <a href="http://www.adobe.com/products/acrobat/readstep2.html" target="_blank">here</a> (a new window will open so you can download without leaving this page).</p><p>If you want to open the file in your browser window, you can just click on the link. However if you want to download the file to view later, then right click on the link and choose "Save Target As" or "Save File As." Then select where you want to save the file on your hard drive. </p><p>Once you have saved the file, locate where you saved it, and double click to open.</p><p>In order to print, open the downloaded file, and select the "Print" option from the ebook menu.

Just copy and paste the above text from the text box into a text block on your download page; edit as desired.

Another thing to consider is how will they contact you if they have problems?

You should never put your email online, but you can offer a contact form, or a special "support" form on your download page for those who are having problems. Again, this builds credibility and professionalism; giving you an edge over the competition!

More Presentation of your PDF Tips

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